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UK Game Fair cancelled at 11th hour

UK Game Fair cancelled at 11th hour

Following on from last years’ news that the CLA Game Fair was to end, a number of ‘phoenix events’ emerged in its place. Amongst these were the ‘UK Game Fair’ taking place at Stonleigh Park on July 22-24 and ‘The Game Fair’ – created by the previous organisers of the CLA Game Fair – taking place at Ragley Hall on July 29-31.

Now, shortly before both events, the ‘UK Game Fair’ at Stonleigh Park has decided to cancel their event and support ‘The Game Fair’ at Ragley Hall (confused yet?).

In a statement released on June 22, the organisers of the cancelled event said “After careful consideration and considering the needs of the industry, the UK Game Fair, organized by Blaze Publishing, has taken the very difficult decision to call off the event at Stoneleigh scheduled for July. Blaze is in the process of agreeing terms with The Game Fair to honour all visitor tickets sold to date. In addition, exhibitors will also be offered placement at The Game Fair and terms and conditions for this are being drawn up with all due haste.”

Earlier this month the Field and Country Fair took place in Charlbury, Oxfordshire with great success. In the vacuum that the CLA Game Fairs cancellation created, this event, perhaps, benefitted from taking place at a different time to the other events and creating an entirely new identity, not containing ‘Game Fair’ in its title. The emergence of numerous new events in the weeks following the original cancellation was, at times, reminiscent of Monty Python's The Life of Brian and the ‘People’s Front of Judea’, such was the similarity of events and their titles.

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